Emerald is a boutique brand studio
serving the Midwest
Emerald is a founder-led
Webflow agency serving
Indianapolis
Emerald is a founder-led Webflow Webflow agency serving Indianapolis
We help growing teams move from scrappy or inconsistent to clear, confident, and credible, all without the overhead of a big agency.
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Brand Services for Midwest Businesses
As a small brand studio, we focus on the essentials that actually move the needle.
Download our pricing guide
Brand strategy & positioning
Visual identity systems (logo, color, type)
Brand messaging & verbal identity
Design systems for websites and marketing
Brand refreshes and evolutions
We also specialize in Webflow website design so your brand shows up consistently everywhere
Brands launched
websites launched
years of experience
Women-led studio
Why Small Is the Point
A Boutique Branding Partner for Midwest Teams
We intentionally stay small so you work directly with Charlee and Leah. We often work with Midwest-based startups, femtech, healthtech, govtech, nonprofits, healthcare, and hospitality businesses.
Our clients come to us at a turning point
Their brand no longer matches the quality of their work
They’re transitioning from solo founder to growing team
Their product or service is complex and hard to explain
real client examples
Daydream md
Therapy Clinic
Partnered with Daydream MD and their SEO strategist to redesign and relaunch the site without losing hard-won first-page Google rankings
Elevated their visual identity and messaging to feel more like a premium wellness brand—helping attract a higher-end clientele.
Simplified content, clarified offers, and optimized site flow to improve lead quality and support long-term growth.
omni institute
Nonprofit Research Consultancy
Led Omni through their first formal brand system in decades—creating clear guidelines, visual consistency, and a modern foundation their team could actually use.
Designed a clean, vibrant website that organizes deep research across behavioral health, community health, and justice without overwhelming visitors.
Delivered a cohesive digital experience plus brand assets (presentations, social, stationery) so Omni’s team could confidently carry the brand forward.
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brand | web
They both perfectly understood my vision, and brought it to life. Emerald nailed my branding.
I am now getting more client inquiry calls, and have increased our client list. I'm also just really proud to have a gorgeous website.
— Lera Yavich MS, CCC-SLP, TSSLD
Founder, Speech in Bloom
case study
brand | web | Marketing
Emerald impressed us with their ability to articulate complex service offerings and make them both accessible and exciting.
People that are considering working with Emerald, take the leap. It's going to turn out better, than you can imagine.
— Rachel Hayes
Director of Impact, Omni
brand | web | Marketing
I really enjoyed the process with Emerald. They took the time to understand our space with market interviews, taking us through the full design process to deliver our beautiful new brand.
Rest assured that they have your businesses best interest at heart.
— Dr. Arsalan Azam, MD
Founder, Daydream MD
case study
brand | web | PRoduct
The Emerald team has been nothing short of remarkable to partner with.
From the speed and quality of designs, to the overall openness to feedback and collaboration without ego, they have been a true extension of our team.
— Phil Tarnowski
VP of Product, Elate
case study
brand | web | Marketing
Charlee and Leah listened to our needs and delivered on time with a brand and website that is beyond our wildest dreams.
I recommend Emerald without hesitation. And you might want to hurry, because we're telling everyone we know about them!
— Wendy Faust
Executive Director, Live Like Lou
case study
brand | web
Emerald's ability to truly understand our work was impressive.
Because of increased brand clarity an agency was referred to us, saw our website, then reached out to us and signed up.
— Mark Steenbarger
Co-founder, filmmaker
case study
Transparent Pricing for Growing Teams
We offer transparent, scoped pricing based on your goals—not bloated retainers.
Learn more about our process, our pricing tiers, and what you can expect when partnering with us.
FAQs
Yes. Many of our Midwest clients are startups or nonprofits going through a growth or repositioning phase and need their brand to catch up.
Absolutely. We specialize in branding for healthcare, research, government-adjacent, and mission-driven organizations where clarity and trust matter most.
The best brand studio for you depends on your stage, goals, and how complex your offering is. Look for a studio with a clear strategic process and senior designers you’ll work with directly. For growing teams, a small or boutique studio often offers more clarity, care, and hands-on partnership than a large agency.
We recommend meeting with a couple studios to understand what will be the best fit for you and your needs.
Looking for a Boutique Brand Studio in the Midwest?
Our Midwestern roots are showing! If you want senior-level brand thinking with the attention and care of a small studio, we’d love to help.
Get in touch
Join 100s of business owners getting monthly design thoughts, latest work, links from our #random Slack channel & behind the scenes of team Emerald
A powerhouse two-woman midwest agency, building meaningful brands and websites that deliver results.
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