Alaffia

Transforming a startup's brand to lead innovation in a traditional market.

Brand identity
Brand guidelines
Website design
Presentation deck

health-tech

Challenge

Alaffia, an AI-powered health claims startup, needed a brand refresh to match their innovative technology.

We developed a new brand and website that repositioned Alaffia as a trusted partner and leader, telling their product story while building confidence among potential clients in this risk-averse industry.

Website Copy: Kat Neis
Motion Design: Sam Pickett

Brand identity

Using AI to create imagery for an AI company

Leaning fully into the AI technology powering Alaffia, we used AI to generate futuristic and abstract textures to use throughout the brand. We tested many platforms and prompts before landing on a core list of suggestions.

We included these prompt suggestions in the brand guidelines so the team could continue to expand their image library over time.

Bringing the brand to life

Bringing product functionality to life with motion design

We knew from our early discussions that motion would be critical to conveying the complex processes that were being simplified through the Alaffia AI platform.

With the help of Sam Pickett we were able to translate the brand into engaging animations.

Indianapolis

Chicago

A powerhouse two-woman team, building meaningful brands that deliver results.