Daydream MD

daydream md

Elevating Daydream MD into San Diego’s premier mental health destination

Brand identity
Brand guidelines
Website design
Webflow development
One pagers
Social media templates

HEALTHCARE SERVICE PROVIDER

Challenge

Daydream MD’s previous brand and website felt unintentional and didn’t reflect their world class care. This made it difficult to compete in San Diego’s saturated ketamine therapy market. With a new location opening Daydream MD came to us to feel confident in their brand and website.

Approach

We reimagined the brand from the ground up. We began with patient interviews that informed a tone and voice that blends scientific credibility with holistic healing.

The logo evolved into a minimalist, approachable symbol, paired with an elevated wordmark. Nature-inspired colors, candid photography, and subtle blur overlays create a calm, grounded, and refined aesthetic.

The website brought it all together. We emphasized clean layouts, readable typography, and beautiful scientific graphics that guide patients from curiosity to confidence. We worked closely with Daydream’s SEO partner to maintain their SEO status and visibility without sacrificing design and user experience.

Verbal brand: Kat Neis

Brand identity

A thoughtful logo evolution

The logo and avatar evolved into a minimalist, approachable symbol, paired with a luxurious wordmark that combines humanist sans-serif warmth with subtle calligraphic roots.

Inspired by San Diego’s nature and beauty

Daydream MD’s visual identity is rooted in nature and science. Muted earth tones, calming gradients, and soft light play evoke serenity.

“I really enjoyed the process with Emerald."

They took the time to understand our space with market interviews, taking us through the full design process to deliver our beautiful new brand. Rest assured that they have your businesses best interest at heart.

— Dr. Arsalan Azam, MD, Founder

website

A Digital Home for Healing

The new Daydream MD website combines clarity with elegance. Clean layouts, refined typography, and intuitive navigation guide patients with ease.

Visuals that evoke calm and trust

We integrated candid photography and nature-inspired videography—warm light, flowing water, and organic textures—to create an immersive sense of calm. These visuals embody Daydream MD’s mission: balancing scientific rigor with a deeply human, healing experience.

marketing collateral

Polished one-pagers for patient education

We designed one-pagers that translate complex clinical information into clear, compelling content. We built these in Canva so Daydream’s team could easily update the one-pager content and build out a library of patient resources.

Email templates that nurture and convert

Daydream MD’s email templates, built in Mailchimp, extend the brand into digital communication. We set up the templates so the correct colors, typography and photography will be easy for the Daydream MD team to maintain.

Scalable storytelling for social

To support ongoing growth, we built a suite of social templates that combine striking imagery, brand colors, and flexible layouts. These were built in Canva for ease of use across the Daydream team.

shirts and scrubs

Indianapolis

Chicago

A powerhouse two-woman team, building meaningful brands that deliver results.