Oasis Primary Care

Working closely with the Oasis founder, we developed a colorful and approachable brand identity that embodies both the vibrant energy of Key West, Florida, and her personal approach to healthcare delivery.

Oasis represents a fresh alternative to traditional healthcare—a subscription-based model that provides individuals and families with accessible medical care without the complexity of insurance. The brand needed to feel both professional and welcoming, reflecting the founder's commitment to personalized care while communicating the simplicity and transparency that sets Oasis apart from conventional healthcare options.