Meet your new favorite design duo.

Emerald is a Midwestern design studio, launching brands built to impress.

Emerald team photo

What we stand for.

As a team, we have a few non-negotiables that keep us moving in the right direction — every hour, every day.

number 1

Collaboration over competition

The best thing about Emerald is collaboration. We thrive on partnering with your team — to bring out the best in your vision.

2 - mustard

Building a brand you’re proud of

Great design leads to great business. Armed with the right branding, our clients connect deeper with their ideal audience — leading to higher conversions, sales, and other good things.

3 - mustard

Showing up as our true selves

We love what we do — and we’re adamant proponents that showing up as our truest selves creates the best work.

45+

brands launched

55+

websites launched

18+

years of experience

Countless

times asked if we’re related*

*ask us about the time we went undercover as twins to a twin fest

Meet the duo.

Charlee Alexeev
Charlee Alexeev
Founder + Creative Director

Charlee is a designer and entrepreneur. Before launching Emerald, Charlee cut her teeth working at an agency and in-house at a tech startup. Her favorite parts of the day include lovely conversations with clients and trying out new Webflow tricks (there are just so many!).

Charlee can be found testing out a new recipe and taking strolls in her neighborhood. She and her husband are also the proud owners of Pine Hill Cabin in beautiful Brown County, Indiana.

Leah Fessler
Leah Fessler
Partner + Creative Director

Leah is a digital designer with a special love for branding — and bringing brands to life. Before becoming a Partner at Emerald, she spent four years at a creative agency, working primarily with startups and financial institutions. She loves working collaboratively with Emerald’s clients and asking big questions — so she can deeply understand the design problem.

Whether designing a logo, moodboard, website, or fun swag, Leah does it all while catching up on her favorite podcasts. The best way to win her ♥️? Drop your best podcast rec!

Our partner in words.

Sometimes, we lean on the expertise of like-minded people to help you reach your brand goals.

We partner with Kat Neis of NEIS, a Midwest-based communications studio for clients interested in copywriting, messaging, and verbal identity work.

Kat Neis
Kat Neis
Strategy + Copy
When we’re not emailing or designing, we are

Big-time neighborhood walkers
Green thumb enthusiasts
Avid podcast aficionados
Vegan recipe testing
Chex mix connoisseurs
Hosting euchre nights
Beading

Dedicated to giving back.

Every year, we select a non-profit or cause doing meaningful work and give them some design love.

Know an organization that’d be the right fit and could use the help?

Apply here
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Design Dispatch

Leah and Charlee's monthly newsletter with the latest and greatest on brand-building and website best practices. Plus, an occasional meme or two.

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A powerhouse two-woman team, building meaningful brands that deliver results.

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