ELATE

Creating a dynamic product design and brand to give Strategy & Ops leaders the tools needed to drive engagement.

Brand design
Website design
Webflow development
Product design
Marketing collateral

SOFTWARE TECH

Challenge

Elate, an Indianapolis based startup, was born out of the pain their founding team felt first hand building high growth companies. Not as CEOs, but as the Strategy and Operations Leaders partnering alongside those visionaries to take long-term vision and transform it into execution.

Elate needed a design partner to design and continuously iterate on the product, brand, and website. They needed someone to help bring their ideas to life visually.

Approach

We started with refreshing their existing brand to feel like a trustworthy and approachable place for Strategy & Ops leaders.

We expanded the existing color palette, incorporated energetic illustrations and workshopped how to best showcase the product. This came together in a responsive website, sales deck templates and social media support.

Partnership

As Elate’s creative partner since their founding, we’ve worked alongside leadership on the strategy of their product and brand. We not only evolved their digital strategy from a creative perspective but also fully custom built their web presence.

by the numbers

75%+

Annual LinkedIn growth

$6.3M

in Funding

3

Years working together

Brand identity

Providing structure with color and illustration.

The three steps that go into a creating a streamlined dynamic planning process are important to success. We introduced a branded color system to bring consistency and clarity to the experience. Acting as a visual cue, each color represents a specific step in the process to provide context.

Creating a flexible system to enrich product presentation.

We were intent on highlighting the product in a way that would be engaging and approachable. Starting with important product features that Strategy & Ops leaders would care about and pairing that with warm photography and a subtle blur effect we highlighted how the product would make their teams feel.

PODCAST BRAND

Bringing a podcast and brand to life

When preparing for the launch of the second season of their podcast, Elate knew it was time to invest in an enhanced brand and a dedicated home on their website for Aspiring Ops.

The challenge

Tying the podcast brand into the larger Elate brand, listeners and visitors are now able to easily recognize Aspiring Ops as the voice of Strategy & Operations Leaders. After working with the team for a week, we created a cohesive brand and home for the podcast on their website. Allowing for easy exploration of episodes and guests.