120Water

Transforming an established water quality platform into a vibrant industry stand-out

Brand refresh
Website design
Website migration
Development
SEO strategy

Water Technology

Challenge

120Water came to us at a pivotal moment, they had a robust product suite but struggled to communicate it cohesively.

They needed more than a redesign—they needed a complete digital transformation that would reflect their evolved product strategy while preserving years of established SEO authority and content investment.

Approach

Moving from WordPress to Webflow, we created a dynamic new web presence that strategically guides different audiences through tailored journeys, showcases real community impact, and gives the 120Water team complete control to evolve their site as their business grows.

Brand refresh

Providing structure with color and illustration.

In an industry dominated by blue palettes and generic water stock photography, we pushed 120Water's brand evolution even further by refining vibrant neon accents that complement their established blue.

We focused on authentic visuals—muddy boots and trenches representing the real work, aerial community footage—paired with bold Bebas headlines that command attention and reflect their position as the dynamic, forward-thinking choice in water quality management.

Creating a visual language for community and connection

Inspired by the ripple effect of water and the interconnected nature of water systems and communities, we developed a distinctive visual language built on circular patterns and concentric animations that literally radiate connection.

Website

Updated product imagery

Using motion to tell 120Water’s brand story

We brought the story of water's cyclical journey and community impact to life through animations that visualize abstract concepts and draw the eye to strategically chosen product features.

Robust Webflow Component Library & Seamless Migration

We built an extensive library of flexible components and page templates in Webflow, giving the 120Water team the tools to confidently create and edit pages without technical dependencies.

This included migrating their entire content library with a strategic redirect and sitemap plan to preserve SEO value, plus detailed training documentation and team support to ensure smooth knowledge transfer and long-term success.

Indianapolis

Chicago

A powerhouse two-woman team, building meaningful brands that deliver results.