roots realty

Not your typical real estate agents.

real estate
Roots Realty Co. is an expert team of high producing real estate agents with the passion to help investors build wealth & buy their owner occupant homes in Indianapolis and beyond.
Current realtor brands are either snooty stale. Nobody is speaking to the new generation of investors and home owners. Roots is in touch with what investors are looking for and aware of the more emotional side of buying a home.

Roots came to us to build their brand from the ground up. We delivered a brand that speaks to their audience and is flexible enough to grow with their business.
Brand identity
Combining the calm of nature and warmth of home
The shapes used in the avatar (lil house leaf) and throughout the brand are references to homes, keystones and doors. All important parts of the biggest investment in most people's lives. The color palette is bold with a (spring) mix of greens with a pop of magenta.
The Emerald team has been nothing short of remarkable to partner with.

From the speed and quality of designs, to the overall openness to feedback and collaboration without ego, they have been a true extension of our team. I can’t imagine Elate without them.

—Tyler lingle, founder

brand application
Designed to flex
Roots logo system is designed to stand out in the current real estate landscape.
Social mediA
Fully custom templates to make sure the brand is cohesive across all platforms.