RHITES

BRAND  |  WEB
Portraits of eight diverse women smiling and looking to the side with colorful solid backgrounds.
RHITES

Intentional branding and impactful user experience for a more equitable reproductive future.

Brand evolution
Map design + development
Database migration
Website design
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NONPROFIT
Challenge
RHITES is a nonprofit and go-to resource for current telehealth and abortion policy information, having earned recognition as a key source in major publications like Vox, Washington Post, and WIRED. While their DIY brand and website had successfully supported their mission to date, they recognized the need for a more sophisticated digital presence to match their growing influence.

Central to RHITES' value proposition are their interactive policy maps, which help users navigate complex healthcare regulations across different jurisdictions. Feeling constrained by their existing solution, they sought our expertise to create more intuitive, robust maps.

Map Development by: Gleb Alexeev
brand design

The RHITES brand had a lot of great elements, but they were struggling with legibility and usability of their logo at different sizes.

Comparison of original and revised RHITES logos showing a stylized human figure with telecommunications symbol integrated, alongside text for Reproductive Health Initiative for Telehealth Equity & Solutions.
Brand guidelines overview for RHITES including logo color variations, photography styling with diverse people, typography focusing on equitable reproductive telehealth using Google fonts, a color palette with hex codes, and iconography with patterns.
Instagram profile page for reprotelehealth showing posts including a couple embracing, a US map of telehealth abortion access, and graphics about reproductive telehealth.
Map
United States map showing telehealth medication abortion coverage by state for Medicaid enrollees as of September 30, 2024, with color coding for permitted, restricted, and litigation statuses.
State of Telehealth Medication Abortion map and filter interface showing 28 states permit all virtual TMAB, 4 states allow only hybrid TMAB, and 24 states ban TMAB provision, with a U.S. map color-coded by abortion provision status and ongoing litigation.
Website
Animated loading screen with colorful circular shapes rotating and bouncing inside a rounded rectangle on a teal background.
Abstract orange and beige geometric pattern with rounded shapes and diagonal lines forming a symmetrical design.Three horizontal black lines each with two or three circles in alternating dark and light blue colors sliding along them.
RHITES webpage showing commitment to abortion access through telehealth, education, and coalition building, with images of people and key statistics.
Website homepage of RHITES with headline 'Advancing telehealth. Centering abortion care.' and portraits of four diverse women below.
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Black six-pointed asterisk symbol on white background.

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