LION CHARTER SCHOOL
How LION Charter School Built a Website That Feels Like Walking Through Their Front Doors
Wireframes
Website Design
View SiteWebsite Design
Education
Challenge
LION Charter School had a strong reputation and deeply connected community, but their website didn’t reflect the energy, pride, or clarity families experienced in person.
As a K–12 Bronx charter school serving more than 1,000 students annually, the site struggled with confusing navigation, unclear user journeys, and a digital experience that made it difficult to quickly find critical information.
As a K–12 Bronx charter school serving more than 1,000 students annually, the site struggled with confusing navigation, unclear user journeys, and a digital experience that made it difficult to quickly find critical information.
Approach
We evolved LION’s existing brand and redesigned the website around clarity, accessibility, and community pride.
Through a mobile-first experience, strategic color systems, streamlined navigation, and vibrant photography inspired by the energy of the Bronx, we transformed the site into a more true reflection of the school itself.
Through a mobile-first experience, strategic color systems, streamlined navigation, and vibrant photography inspired by the energy of the Bronx, we transformed the site into a more true reflection of the school itself.
Partner: BCS Impact
Website design
Mobile-first, because that's how LION families show up
Most families check the site from a phone between pickup and dinner, not from a desktop. So we designed every section — including every call-to-action — mobile-first: modular, reusable blocks that hold up cleanly on a six-inch screen and scale just as well to a laptop.
It's the same thoughtful approach whether someone's applying, checking tomorrow's dismissal time, or scrolling through the LION Pride, the experience never feels stretched or retrofitted.
It's the same thoughtful approach whether someone's applying, checking tomorrow's dismissal time, or scrolling through the LION Pride, the experience never feels stretched or retrofitted.
A nav bar every family can actually use
In user testing, families were getting stuck — landing on a page, hitting a dead end, and bouncing back to the homepage to start over.
We rebuilt the navigation around clear, direct paths to the pages people actually need. With 68% of LION households speaking Spanish at home, we also built language switching directly into the nav, so the site works the way LION's community already does.
We rebuilt the navigation around clear, direct paths to the pages people actually need. With 68% of LION households speaking Spanish at home, we also built language switching directly into the nav, so the site works the way LION's community already does.
