This design strategy, early stage innovation and concept development studio needed to feel bold and experimental while still professional enough to collaborate with important stakeholders. Off Center Design uses collaborative design thinking methodologies to conceptualize the ideal solutions for their target customer.
Leaning into the visual representation of the name “off center” we created a primary and secondary logo. A monospace typeface provided both a clear structured grid system and room for experimenting with movement and play.
We mixed simple, geometric diagrams with larger than life photography to illustrate content and add a bit of surprise.
Working within a single page, it was important for someone to want to keep scrolling. We implemented a combination of JSON and Webflow animations to bring the site to life.