Off Center Design

Off center design

Taking bold, undefined ideas from concept to reality.

Brand identity
Brand guidelines
Website design
Website development

industrial design

Background

This design strategy, early stage innovation and concept development studio needed to feel bold and experimental while still professional enough to collaborate with important stakeholders. Off Center Design uses collaborative design thinking methodologies to conceptualize the ideal solutions for their target customer.

Animator: anna gainer

Awwwards nominee

Branding

Intentionally Off Center

Leaning into the visual representation of the name “off center” we created a primary and secondary logo. A monospace typeface provided both a clear structured grid system and room for experimenting with movement and play.