Mentoring Works enables programs to track the success of mentor-mentee relationships with unprecedented ease through their mentoring software
. As they began their roll out to larger companies, like Starbucks, they needed a brand that could grow with them.
Using insights from discovery, we began to craft a visual identity that brought the care, support and warmth felt in mentoring relationships to the brand. The color palette, illustration and photography choices are entirely driven by the brand’s mission.
Mentoring Works was started by the same team as Civic Champs, an Emerald client since 2018. We were brought on to not only build a beautiful brand, but ensure that both Civic Champs and Mentoring Works brands would play well together.