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Leah Fessler
November 22, 2023

Your biggest competition: indifference

As we swim in a sea of choices capturing attention and sparking genuine interest is a challenge.

Charlee Alexeev
November 6, 2023

Unleashing the Magic of Swag: Elevate Your Brand

At Emerald, we've seen firsthand how the right swag items can transform a brand's identity and amplify its reach.

Charlee Alexeev
November 6, 2023

Webflow: Empowering Clients at Emerald

Webflow enables us to deliver stunning, fully customizable websites that empower our clients.

Leah Fessler
October 16, 2023

Listening

The power of connection & the heart of design

Leah Fessler
September 28, 2023

Our process: Moodboarding

How they play an integral role in building a story.

Leah Fessler
August 31, 2023

I spent a month off the grid fishing in Alaska.

Charlee Alexeev
August 2, 2023

I dare you to design your brand without reading this: 3 do’s & don’ts of brand strategy

Designing a brand or iterating on your current one doesn’t have to be an insurmountable obstacle. I’ve designed over 50 digital and IRL brands and these are the 3 guiding principles I use daily.

Leah Fessler
June 23, 2023

3 takeaways from the rise of Notion’s fanbase for your brand strategy

If you don’t already know about Notion, you should and you will. What makes this platform so interesting to me is how they leveraged a community to build their brand. It's a master class in brand building and community engagement, and I think we can all learn a thing or two from it

Charlee Alexeev
November 6, 2023

You won’t believe how these traditional brands bridged the digital divide – and WON

Think of McDonalds. They exist physically with a storefront. But they don’t have any trouble marketing their brand digitally. Don’t be mistaken: This is hard.

Leah Fessler
May 25, 2023

The secret behind Airbnb’s most profitable quarter yet: 5 takeaways for you & your business

Do you use your strong brand to retain your current customers? Orrr… Do you use it to attract and acquire new ones?

Charlee Alexeev
August 31, 2023

Emerald in the rough: The story of creating a design firm that cares

I want to share my personal journey of quitting my job and starting my own design firm. One of the most impactful decisions in my life.

Leah Fessler
April 19, 2023

9 things I learned from the book that changed my perspective

(#4 will change yours too)

Charlee Alexeev
April 12, 2023

AI: Design’s best friend or kryptonite?

I firmly believe designers and AI can coexist, complementing each other's strengths and weaknesses.

Charlee Alexeev
March 2, 2023

The “purpose” of design (& why you should care)

Design is more than just aesthetics. It's a tool that can be used to solve problems and create positive change.

Leah Fessler
February 27, 2023

The design process was broken: How Trader Joe’s fixed it

The design process is broken. Keep reading to understand why and how Trader Joe’s (yes, that Trader Joe’s) fixed it. And how you can benefit from their genius hack.

Leah Fessler
February 20, 2023

How does a design studio brand themselves?

A closer look at our branding process.

We love working with big thinkers, dreamers and doers.

LET'S WORK TOGETHER
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