Your brand won’t change like the weather ☔

So much of what we do here at Emerald isn’t about choosing a color palette or designing a logo or our clients that feels veery ~of the moment~.

That one website you’re obsessed with

Preparing for team photos

A Q&A with our brand photographer Jess about how to prepare for a photoshoot, feel less awkward, and what she loves about the midwest.

Your biggest competition: indifference

As we swim in a sea of choices capturing attention and sparking genuine interest is a challenge.

Unleashing the Magic of Swag: Elevate Your Brand

At Emerald, we've seen firsthand how the right swag items can transform a brand's identity and amplify its reach.

Webflow: Empowering Clients at Emerald

Webflow enables us to deliver stunning, fully customizable websites that empower our clients.

Listening

The power of connection & the heart of design

Our process: Moodboarding

How they play an integral role in building a story.

I spent a month off the grid fishing in Alaska.

I dare you to design your brand without reading this: 3 do’s & don’ts of brand strategy

Designing a brand or iterating on your current one doesn’t have to be an insurmountable obstacle. I’ve designed over 50 digital and IRL brands and these are the 3 guiding principles I use daily.

3 takeaways from the rise of Notion’s fanbase for your brand strategy

If you don’t already know about Notion, you should and you will. What makes this platform so interesting to me is how they leveraged a community to build their brand. It's a master class in brand building and community engagement, and I think we can all learn a thing or two from it

You won’t believe how these traditional brands bridged the digital divide – and WON

Think of McDonalds. They exist physically with a storefront. But they don’t have any trouble marketing their brand digitally. Don’t be mistaken: This is hard.

The secret behind Airbnb’s most profitable quarter yet: 5 takeaways for you & your business

Do you use your strong brand to retain your current customers? Orrr… Do you use it to attract and acquire new ones?

Emerald in the rough: The story of creating a design firm that cares

I want to share my personal journey of quitting my job and starting my own design firm. One of the most impactful decisions in my life.

9 things I learned from the book that changed my perspective

(#4 will change yours too)

AI: Design’s best friend or kryptonite?

I firmly believe designers and AI can coexist, complementing each other's strengths and weaknesses.

The design process was broken: How Trader Joe’s fixed it

The design process is broken. Keep reading to understand why and how Trader Joe’s (yes, that Trader Joe’s) fixed it. And how you can benefit from their genius hack.

How does a design studio brand themselves?

A closer look at our branding process.