It takes years of trial and error and countless iterations to get it right…
…and even that version of your brand won’t be your final draft.
Because even when you think you’re on the right track, the target is always moving; the market’s always changing.
So much of what we do here at Emerald isn’t about choosing a color palette or designing a logo or our clients that feels veery ~of the moment~.
Over the years, we’ve served dozens of clients and crafted thousands of design concepts to get us from the drawing board to the finalized design.
But you might be surprised to hear that the design work is often the easiest part of the job.
Getting clarity on what’s going on in your brain, how your target audience is interpreting it, and how all the pieces fit together (especially when they change all the time)?
Yeah…that’s where our real work begins.
Hiring a design agency isn’t just about taking the photos from your Pinterest board and turning it into a brand that exists IRL.
…and that’s just to name a few.
What we want you to know is that most of our work involves heavy (!!!) market research and analysis before we ever even paint a pixel.
We do this because we want to know where your brand has been, where you are now, and where you’re going…
…even if plans change, the sky falls, or you hit your goals ahead of schedule (especially after working with us).