Connecting people to healthcare with data driven campaigns.
MARKETING
HEALTHCARE
Challenge
Healthcare.com connect people with the healthcare they need. They came to our team to build and launch an extensive campaign that would target their two core audiences: people under 30 and people eligible for medicare.
Approach
We expanded the color palette and photography to better engage their target audiences. After extensive A/B testing we took high preforming ads and built out a multi-channel campaign with emails and advertising on 3 platforms.
Brand identity
SOCIAL MEDIA ADS
A data driven approach to advertising
Testing out everything including colors, photography and button styling enabled our team to move quickly and hone in on what was resonating with the target audiences.
